The biggest mistake with urgent orders? Trying to do too much and ending up with something that feels unfinished. Good express merch is about knowing what’s realistic — and doing it exceptionally well.
Work with partners who understand time-to-market production. Not just “we’ll make it work,” but “here’s what’s doable, here’s the sample, here’s how we deliver.”
It’s also about clear priorities: is branded packaging a must? Is fabric quality non-negotiable? Making smart trade-offs up front keeps the result clean and consistent.
And communication is everything. In express mode, every day matters. Alignment, updates, and fast approvals make the difference between rushed and refined.